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While Proxima Nova is a great option for logos with powerful design elements, it may be too neutral to be the focal point in a striking logo. It does, however, have a somewhat friendlier look. Like Helvetica Now, it's easy to read and incredibly versatile, as well as subtle enough not to distract from a design. It has a clean and geometric design with slightly asymmetrical, rounded characters that give it a trendy, modern edge. Proxima Nova strikes a balance between simple and fun. Mashable is among the brands that use Proxima Nova in its logo. Proxima Nova soon became a popular choice for web content and was used by more than 25,000 websites by 2015. While its recognizability, clarity, and versatility make it a fairly safe option, it may need other elements such as images and colors to create an impactful, memorable logo.Ī refined version of Proxima Sans released in 1994, Proxima Nova was published in 2005 with more style variations than its predecessor.
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While legibility is important and the straightforward, clean-cut style has worked for many famous brands, Helvetica has also been criticized for being too plain and overused. The simplicity and clarity of Helvetica Now make it easy to read in any size. The updated fonts maintain the clean lines and neutral look that make them easy to incorporate into almost any logo design without throwing it off balance. Helvetica Now, the most recent revamp of the original, includes 48 fonts with different weights and italics. It has inspired multiple variations over the years and features in many famous company logos, including BMW, Jeep, GM, JCPenney, and Target. Originally designed by Max Miedinger in 1957, Helvetica has become one of the most recognizable and widely used sans serif typefaces.